“We only know a tiny proportion about the complexity of the natural world. Wherever you look, there are still things we don’t know and understand... There are always new things to find out if you go looking for them.”  David Attenborough

Deep in the human unconscious is a pervasive need for a logical universe that makes sense. But the real universe is always one step beyond logic.”  – Frank Herbert

Jolivette Lopez
Linda Mallari
Co-Founders / Chief Listeners

Hi!  We are so excited to work with you and the many projects you have in mind.  But first, just a little bit about ourselves.

 

We have over 20 years of combined research experience that spans the globe (Asia, North America, the Middle East, and North Africa) across industries and sectors such as consumer goods, pharmaceuticals, telecommunications, real estate, non-profits, government to name a few.

 

We first met working in the largest pharmaceutical company in the Philippines where our friendship flourished amidst research briefs, client consultations, result analysis, and supplier management.  After years on the client side, we each pursued our desire to explore the world of qualitative research by joining research agencies like Nielsen, Ipsos, and TNS both locally and internationally.  Now that we're both in Canada, establishing this boutique agency is just a natural progression from where we left off.  

 

On most days, we have our hands full with our kids (Jolivette has two boys and Linda has three boys!) who are by far our biggest teachers in purposeful listening and creative verbal and non-verbal decoding. 

We are avid members of the Qualitative Research Consultants Association (QRCA).

 

 

  • We Are Quallies by Heart

    The saying that you must walk a mile in someone's shoes is central in what we do. We aim to go deeper beyond the numbers. 

     

    It's crucial for us to listen and understand the ‘whys’  of people towards any product, service or message in the context of their experiences, environment and thought processes. 

     

    We’re ‘hear’ to partner with you as you take down the path in connecting with your consumers/ employees/ constituents more deeply.

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