Who we are
We Are Quallies by Heart
The saying that you must walk a mile in someone's shoes is central in what we do. We aim to go deeper beyond the numbers.
It's crucial for us to listen and understand the ‘whys’ of people towards any product, service or message in the context of their experiences, environment and thought processes.
We’re ‘hear’ to partner with you as you take down the path in connecting with your consumers/ employees/ constituents more deeply.
“Storytelling is the most powerful way to put ideas into the world.” – Robert McKee
Co-Founder & Chief Listener
Hi! I’m so excited to work with you and the many projects you have in mind. But first, just a little bit about myself.
I have 20 years of research experience that spans the globe (Asia, North America, the Middle East, and North Africa) across industries and sectors such as consumer goods, pharmaceuticals, finance, telecommunications, non-profits, government to name a few. I started my research journey in the largest pharmaceutical company in the Philippines managing quantitative and qualitative projects for their prescription and over-the-counter drugs. After years on the client side, I pursued my desire to explore the world of qualitative research by joining research agencies like Nielsen and Ipsos.
Together with Linda Mallari (my dearest friend and research mate), we established this boutique agency aimed to provide value in reaching out and studying the flourishing multicultural market.
I am an avid member of the Qualitative Research Consultants Association (QRCA).
If I’m not at my desk working on research projects, you’ll find me at a park flying RC planes, driving RC cars, exploring the woods or in the kitchen baking with my boys. I would say, my two gentlemen are by far my biggest teachers in purposeful listening and creative verbal and non-verbal decoding.